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University of Guelph - Humber

 Fall Semester 2018 Course Outline

BADM 4170 Asia Pacific Business Studies



Thomas M

Phone #



Office Hours


2018/Fall Semester Course hours

Mondays 9:50am-12:30 pm
 Room (TBA)
Begins Monday, Sept. 10, 2018
Ends Monday, Dec. 3, 2018


Program Head

Ext. 6049

Program Advisor

Caroline Samrah;
416-798-1331 ext. 6077


Pre-requisites: 10 credits

Co-requisites:  None

Credits: 0.50

Business in South America

Business in the Middle East

Business in Africa

Export Plans

Useful International Trade web sites

Important fall 2018  University of Guelph-Humber Dates



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Course Description:

This course is designed to provide knowledge of the Asia Pacific region as it relates to business.  A wide variety of issues ranging from general (consumer and business environment) to specific business and marketing strategies are covered.  Students are provided with conceptual and practical knowledge related to conducting business in and with Asia.

Course Learning Objectives:On completion of this course the student will be able to:

  1. Describe the important economic, cultural, and political sensitivities in the Asia Pacific Region
  2. Explain the Regional Economic Integration in the Asia Pacific region: (Asean Free Trade area (AFTA); East Asia Economic Group (EAEG), Asia Pacific Economic Cooperation (APEC); The Association of Southeast Asian Nations (ASEAN); the South Asian Association for Regional Cooperation (SAARC).
  3. Explain the nature and the economic impact of the late 1990s Asian Financial Crisis on the Asian marketplace.
  4. 5. Relate the environment, expectations, and market conditions to the need for awareness, sensitivity and adaptation of business and marketing strategies to the Asia Pacific region or a selected country.
  5. Analyze the existence of different environments, expectations and market conditions and relate to the need for awareness, sensitivity and adaptation of business and marketing strategies to the Asia Pacific region and/or selected country (ies).
  6. Analyse business opportunities through market-oriented business and marketing strategies tailored to the Asia Pacific marketplace.
  7. Synthesize classic and contemporary examples of successes and failures of local and multinational companies in the Asia Pacific region.
  8. Evaluate the importance of the Asian market to Canadian businesses.


Required Textbook:

            Title:              Global Strategies for Emerging Asia, First Edition
            Author:          Gupta, Anil K; Toshiro Wakayama; U. Srinivas Rangan
 ISBN         978-1-118-21797-9
            Publisher:       John Wiley & Son, Copyright @ 2012

Suggested Readings, including  Asian Publications (which could be announced in class):

Norton, James K., Global Studies: India and South Asia, 6th edition, McGraw Hill Education, ISBN, 0-07-285-024-8

Kotler, Philip, Kartajaya, Hermawan, Repositioning Asia – From Bubble to Sustainable Economy,  (Andersen Consulting) Wiley Publishing, ISBN 0-471-84665-1

Collinwood, Dean W. Global Studies: Japan and the Pacific Rim, 7th edition McGraw Hill Higher Education, ISBN 0-07-285026 (Overview of Japan and Pacific Rim Country Reports)

Haley, George T., Haley, Usha C.V., Tan, Chin Tiong, Asia’s Tao of Business: The Logic of Chinese Business Strategy. John Wiley and Sons. ISBN 0-470-82059-4

"Globe & Mail", "Report on Business", "National Post". Also, “Financial Post", “Financial Times of Canada" and” Financial Times" (London, England), and foreign language press.

Charles W.L. Hill, G. Tomas M. Hult, Thomas McKaig, Global Business Today  - 5th edition, McGraw-Hill Ryerson Publishers, 2018  ISBN 978-1-25-927125-0

Bragues, George (2017). Money Markets and Democracy, Politically Skewed Financial Markets and How to Fix Them. Palgrave McMillan Publishers, Toronto ISBN 978-1-137-56940-0 (print): ISBN 978-1-137-56940 (eBook)

Suggested Export Related Websites,

Course Schedule:

The following is an indicator of the lecture topic and seminar activity for the coming semester. Please note that the Professor may alter some of the lecture topics and or sequence of lecture topics if dynamic current events might make it interesting for focus, at that point in time. These possible changes may or may not be verbally announced by the Professor in advance of them happening. Some material might require more than one week, while other material might require less than one week. The below date indicators are realistic approximations, subject to change.

Please note that there is a strict 0 tolerance policy in place whereby any and all late submitted papers will be void and graded as instant 0.


Lecture Topic

Seminar Activity

Text References

Optional Readings

Sept. 10th



Introduction to International Business

Building the Next-Generation Global  Enterprise

Explanation of course requirements.

Coverage of Chapter 1


Chapter 1

Pages 3-28


Case Study: Mongolia Case Text:
Blunt, Peter; Sainkhuu, Ganbaatar.
The false promises of coal exploitation: How mining affects herdsmen well-being in the grassland ecosystems of Inner Mongolia.
Progress in Development Studies. Oct2015, Vol. 15 Issue 4, p371-385. 15p.

Sept. 17th  


Is Your Business Model Ready to Drill into the Core of the Diamond?

Coverage of Chapter

Students will be verbally informed throughout the semester about expectations and topic possibilities for major project due electronically (email submissions only) in the last class, December 3 

Chapter 2
Pages 29-58


Case Study: Myanamar 
Case Text: Toshihiro Kudo; Satoru Kumagai; So Umezaki., (2014) Five Growth Strategies for Myanamar.  Journal of Southeast Asian Economies. 
Aug2014, Vol. 31 Issue 2, p173-194. 22p. DOI: 10.1355/ae31-2b.


Web based exercise instructions further to above descriptor in this course outline (which on its own suffice without verbal explanation)

The following web sites are amongst the many possible web sites that  student may utilize. The Professor will access relevant web site, in class, that students can peruse in their own time. Referenced web site required.
Two Page Web Assignment is Due on
October 1st. Paper copy only.

and other Asia related and/or Asia specific web sites.

Also, chapter class  discussions (amongst other relevant items) on “Trompenaars' 7d Cultural Dimensions and Political Environments in Asia Pacific.

Group Case/10%
discussed due before 4:00 p.m. electronically submitted only  October 29th  No paper copies allowed.

Case Text: Dibooglu, Sel & Cevik, Emrah  The effect of North Korean threats on financial markets in South Korea and Japan. 
Source: Journal of Asian Economics, Apr2016, Vol. 43, p. 18-26 9 p.

Sept. 24th 


... continued from last week

Coevolving Local Adaptation and Global integration: The Case of Panasonic China

Coverage of Chapters 2 and 3

ctd. Chapter 2

 Chapter 3
Pages 61-86

Case Study: New Zealand Case Text: Hong, Bev, National cultural indicators in New Zealand, (2014).
Cultural TrendsJun2014, Vol. 23 Issue 2, p93-108. 16p. 
DOI: 10.1080/09548963.2014.897450.

Oct. 1st

How Some Japanese Firms Have Succeeded Againts Low-Cost Competitors in Emerging Markets


Tranferring Home-Grown Management Practices: The Case of Toyota n China


Coverage of Chapter 4

Two page Web based assignment due. Late papers not accepted. Please ensure that you have ink in your cartridges as running out of ink is not an excuse for late papers. This is the only paper this semester that must be submitted hard copy paper. (Not electronically).

Students must inform Professor of 10 + page (group case topic /10
%)  which will be due on October 29. Please see item # 3 of instructions under heading Group Project. (selected from the back of our textbook). This group case paper /10 must be submitted electronically (paper copies not allowed) before 4:00 p.m. October 29. Early submissions for all papers are always welcome.

Chapter 4
Pages 87-114

Chapter 5
Pages 115 - 138

Case Text: OKI, Kiyohiro, (2013).  Immature Brand Management of Electronics Retail Stores in Vietnam: New Explanation of Predicament of Japanese Companies in Emerging Markets. 
Annals of Business Administrative Science. 2013, Vol. 12 Issue 2, p99-110. 12 p. DOI 10.7880/abas.12.99

Oct. 8

Thanksgiving Monday ALSO this is the Fall break (no classes)

Oct. 15th





Test 1




 Test Covers Chapters 1,2,3,4,5

Case Study: Cambodia
Case Text:
Hill, Hal; Menon, Jayant,( 2014).
Cambodia: Rapid Growth in an Open, Post-conflict Economy
World Economy. Dec2014, Vol. 37 Issue 12, p.1649-1688.20p. Charts, 6 Graphs. DOI:10.111/twec/12206

Oct. 22nd 

Dubious Value of International Acquiristions by Emerging Economy Firms: The Case of Indian Firms


Acquisition Advantage: How Emerging Market Firms Use Acquisitions, and What Incumbants can do About  It

Coverage of Chapters 6 and 7

Last day for Major Project /35%  topic selection

Chapter 6
141 - 168

7 Pages 169-200

Case Text: Hill, Hal; Menon, Jayant,( 2014).
Cambodia: Rapid Growth in an Open, Post-conflict Economy
World Economy. Dec2014, Vol. 37 Issue 12, p.1649-1688.20p. Charts, 6 Graphs. DOI:10.111/twec/12206


Oct. 29th

Innovating in the Vortex, New Perspectives from Radically Different Business Experiences in India


Coverage of Chapters 8 and 9

Group Case is due (10%) Electronic submission only - no paper copies. - must be submitted not later than 4:00 p.m. Monday, Oct. 29, 2018 (today). Early submissions are always welcome.

Chapter 8,
Pages 203-234




Case text: Radick, Charles; Falk, Gideon; Barczyk, Casimir, (2010). 
 OF THE PHILIPPINES V. MCDONALD'S. Journal of the International Academy for Case Studies. 2012, Vol. 18 Issue 3, p83-88. 6p. 1 Chart.



Protecting Intellectual Property in China: A view from the Field


Chapter 9
Pages 235-264



Nov. 12th


Competing in Emerging Asia: Reflections and Conclusions


  Coverage of Chapter 10

Chapter 10,
Pages 265 - 284

Case Text: Ho, Christabel M. F. Communication Makes a Corporate Code of Ethics Effective: Lessons from Hong Kong Journal of Construction Engineering & Management. Jan2013, Vol. 139 Issue 2, p128-137. 10p. 1 Diagram, 4 Charts, 2 Graphs. DOI: 10.1061/(ASCE)CO.1943-7862.0000568.

Nov. 19th

Test 2

  Covers Chapters 6,7,8,9,10

Nov. 26th

Work at  locations of your own choices for Group Project Preparation  (35 MARKS)

Dec. 3

Group Projects worth 35% due on line emailed to me (not print copy), (20 pages not including bibliography and appendices). 

Special Note: Every effort will be made to manage the course as provided in this course outline. However, adjustments may be necessary at the discretion of the Professor and any changes will be announced in class. It is the student’s responsibility to become aware of any announced changes in class.

Assignments:  Assignments will be graded based on content and communicative effectiveness.  In order to receive a grade, papers must be properly footnoted, and documented to show how the content is supported.  All papers must follow proper research format.

Assignments, Evaluations and Explanations.
(Note: Any and all paper(s) without a supporting bibliography and proper footnotes will receive a failing grade.)

Web based assignment
                                     5% (individual)  (TWO PAGES) October 1

Test 1-  Oct. 15th and Test 2 – Nov. 19th         50% (25% each test) (both multiple choice and/or
(closed book)                                                     True & False)   - dates indicated in course outline

One case study (group work)  (due Monday Oct. 29),    10%  *

You can choose from one of the following case study topics for your group assignment/10.

Describe the ASEAN. Is it supernational or supranational in structure? Choose any two countries within ASEAN while briefly describing their political structure and how this affects their financial performance. You may use, You should also discuss factors such as foreign direct investment and GDP.


Which two Asia Pacific countries in your opinion, show the most promise for future impressive growth?  Why? Which countries show the least promise?


What could be a potential outcome of China's growing claims on its artificial islands in the South China Seas, with countries such as Japan, the Philippines and VietNam? Think about the Social Technological, Cultural, Economic and Political ramifications and other factors that could affect business.


North Korea .....

Group Project                                                   35%  -    
As it is a major project, the paper should be 25 pages,  not including appendages and  bibliography.  - electronic submission only not later than 4:00 p.m. December 3, 2018. - no  paper copies allowed. Early submissions always welcome.                                                     ________                                     

*Groups will be formed during the first or second class. Groups will ideally consist of four individuals and individual group members are required to contribute equitably, within the group.
If in the beginning phases of group work, it is evident that timetables of group members cannot match for required group work sessions, please find a new group, accordingly which better matches meeting and/or presentation preparation timetables. However, if group members choose to join a group and contribute minimalistically, the remainder of the group can (politely) fire offending members, even the day before the presentation is due, leaving the non contributing student with a "dilemma".

Late papers will be marked as 0.
The e- posting of notes and point slides is not a requirement of the Professor to fulfil. Should the Professor wish to extend the courtesy of posting such information, he will inform the student, verbally of such intent.

  1. Web based INDIVIDUAL assignment: This one "TWO PAGE" assignment may involve finding an ultra innovative situation and/or product and/or service, unique to Asia Pacific. The student will indicate its significance, from either an international trade stance, a political, social, economic, cultural and/or legal point of view relating to Asia Pacific and how this may leave an imprint on the world beyond Asia Pacific. This is the only assignment this semester that must be selected by paper. All others must be emailed to me.
  2. Tests 1 & 2 will consist of Multiple choice, and/or True and False and/or essay questions and/or short questions. Test 1 will cover the initial part of the course. Chapters of test coverage are indicated below in the course outline component. 
  3. Group Case /10 are learning exercises that are designed to help students link “real world” issues with course content and theory. Although varied, many case studies, including group case work, also include some of the following features:
    • Specific situation description
    • Problem and/or decision centred
    • Important features tend to be addressed
    • Elicitation of active and equal participation from group members
    • Open communication and real time availability amongst group members

As for the group case submission/10, the Professor will let the student choose the case format or method of written submission that the group chooses. This format will be up to the student group, not the Professor. These cases must be submitted electronically and not by paper. 

  1. Group Project – Asian Market Export Feasibility Study: Students will be required to develop an Export Plan by exporting a service or product from a selected industry (to be discussed by group with Professor) to one Asian country. The semester-long market export  project is a group endeavour. Student groups will: evaluate the innovative characteristics of the service (product); analyse STEP constraints (Social Technological Economic Political); identify business opportunities and threats in the market place; develop an export plan; and, provide final recommendation to a potential client as to how to get that product into the destination market. The final report will provide students with the opportunity to mesh course content with project work. I have indicated "product" although the Professor is not averse to a service. This major project must be submitted electronically and not by paper and before 4:00 p.m. on Monday Deccember 3.

For this group project, each group will be required to submit:
o       A brief one or two line email to the Professor so that he can approve the topic.
o       Final project report (electronically submitted only) on or before the due date,
    indicated in this course outline.
NOTE: The University of Guelph-Humber Undergraduate Calendar states:

“Students need to remain aware that instructors have access to and the right to use electronic and other means of detection”

Accordingly, instructors may decide to use originality checking services, such as, to ensure that submitted work conforms with the university’s Academic Misconduct policy. Students will be notified of such a requirement in advance by the instructor. More information on Academic Misconduct is included below in this outline.

Drop Box Policy

  • If late submissions are permitted by the late policy of this course outline, such assignments submitted after the due date must be electronically date stamped and placed in the secure assignment drop box, located on the second floor in the Learning Commons.

 Academic Policies

Important University of Guelph-Humber Academic Regulations

Academic Integrity / Academic Honesty
Academic misconduct is behaviour that erodes the basis of mutual trust on which scholarly exchanges commonly rest, undermines the University's exercise of its responsibility to evaluate students' academic achievements, or restricts the University's ability to accomplish its learning objectives.
The University takes a serious view of academic misconduct and will severely penalize students, faculty and staff who are found guilty of offences associated with misappropriation of others' work, misrepresentation of personal performance and fraud, improper access to scholarly resources, and obstructing others in pursuit of their academic endeavours. In addition to this policy, the University has adopted a number of policies that govern such offences, including the policies on Misconduct in Research and Scholarship and the Student Rights and Responsibilities regulations. These policies will be strictly enforced.
It is the responsibility of the University, its faculty, students and staff to be aware of what constitutes academic misconduct and to do as much as possible through establishment and use of policies and preventive procedures to limit the likelihood of offences occurring. Furthermore, individual members of the University community have the specific responsibility of initiating appropriate action in all instances where academic misconduct is believed to have taken place. This responsibility includes reporting such offences when they occur and making one's disapproval of such behaviour obvious.
University of Guelph-Humber students have the responsibility of abiding by the University's policy on academic misconduct regardless of their location of study; faculty, staff and students have the responsibility of supporting an environment that discourages misconduct. Students should also be aware that if they find their academic performance affected by medical, psychological or compassionate circumstances, they should inform the appropriate individuals, (instructors, Program Advisor) and follow the available procedures for academic consideration outlined in the University's calendar.
Students are encouraged to review the policy in the 2018-2019 Academic Calendar at:

Grading Procedures

Feedback to students on work completed or in progress is an integral part of teaching and learning in that it allows students to measure their understanding of material and their progress toward achieving learning objectives.  Feedback often goes beyond grading and should be an indication of the standard a student has achieved and should to include comments on the particular strengths and weaknesses of a student’s performance.  While the nature and frequency of such feedback will vary with the course, the University of Guelph-Humber is committed to providing students with appropriate and timely feedback on their work.  Faculty members are urged to provide meaningful feedback (approximately 20% of the total course evaluation is the standard), prior to the 40th class day. This is the last day that students are permitted to drop classes without incurring any academic penalties.

In research and independent study courses, instructors must provide students with a realistic idea of their performance by discussing progress directly with the student and, if necessary, identify specific areas for improvement. This may include the assessment of a research plan, literature review, annotated bibliography, oral presentation or other assessment tools.

Missed Final Exams / Deferred Privileges

When students do not write a required final examination, complete a final assignment, or complete a work term report prior to the last class date, they must request Academic Consideration to be considered for a deferred privilege.  When granted, a deferred privilege allows a student the opportunity to complete the final course requirements after the end of the semester, but during established timelines.

Please note that faculty members do not grant deferred privileges.  Faculty can only grant academic consideration for work that is due during the semester and cannot grant extensions beyond their deadline for submission of final grades.

The nature of the deferred privilege may take the form of either a deferred condition or a deferred examination.  The Admissions and Academic Review Sub-Committee grants deferred privileges on the basis of medical, psychological or compassionate consideration. Please see your Admission and Program advisor for details.

Accommodation Procedures

Students will identify themselves to Services for Students with Disabilities and, where required, provide appropriate documentation of their need. Where appropriate, students will inform individual instructors of their disabilities and academic accommodations required, by distributing the "SSD Memo to Faculty".

When students require test accommodations, they will:

  • Remind instructors at least one week in advance of each test or as soon as possible, that they require test accommodations
  • Book the test date and time in the SSD office or make the appropriate arrangements to write in the Test Centre at least one week in advance of each test, or as soon as possible.

Students with special needs are accommodated through Humber ITAL Services for Students with Disabilities. Students should make themselves familiar with the policies relating to special accommodations by visiting the website at:

It is the student’s responsibility to be familiar with the University’s policies and Academic Regulations.



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