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University of Guelph - Humber
Fall Semester, 2018
 BADM 4180 Latin American Regional  Business Studies

Please note that there are two required textbooks in this class.
See below in appropriate "Required Textbooks"section


Thomas McKaig

Phone #



Office Hours


2018 Winter Semester

Course hours & Day

Room TBA

Mondays 1:30 p.m. - 4:10 p.m.  
Begins Monday, September 10, 2018
Ending Monday, December 3,   2018

Program Head
Ext. 6049

Program Advisor


Caroline Samrah;
416-798-1331 ext. 6077


Pre-requisite (s):



Business in South America

Business in the Middle East

Business in Africa

Export Plans


Useful International Trade Web sites

Important fall 2018 University of Guelph-Humber Dates



  Purchase Fifth Edition of Thomas McKaig's "Global Business Today"
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Kindle & Paperback Editions of "Global Business Today", Fifth Edition available at





Course Description:

This course focuses on the important elements related to the recent economic evolution of Latin America at the macro-economic level, and also in terms of specific marketing issues such as consumer behaviour, competitive landscape, technology trends and infrastructure. Students develop a marketing plan from Canada to a specific country in the region, taking into consideration market trends, cultural and economic factors. Students are provided with practical knowledge related to conducting business in Latin America.



Course Learning Objectives:


The overall goal of the course is to help students acquire a basic necessary knowledge and skills to assess effectively the contemporary Latin American business environment in order to increase their ability to carry out business transactions successfully in the region. Specific learning objectives are:

    1. Describe and discuss the main factors influencing business practices in the new Latin American markets: economics, politics, regional integration scenarios, consumer markets and competitive landscape;
    2. Identify and evaluate windows of opportunity and sector-specific strategies for Latin America in the areas of consumer markets, infrastructure development, financial markets and health;
    3. Develop a strategic business analysis for introducing products or services in Latin American markets;
    4. Compare and contrast the cultural differences among the diverse Latin American markets and their effects on business practices;
    5. Discuss the implications of historic facts in today’s Latin American culture, behavior and attitudes.

Required Textbooks:  (Students must purchase both books)

Title:               Business in Emerging Latin America
Author:           Robles, Fernando
ISBN: 978-0-415-85906-6 (hbk)
ISBN: 978-0-415-85907-3 (pbk)
ISBN: 978-0-203-79794-5 (ebk)
Publisher:        2015 Routledge, (Taylor and Francis Group)


Title:               How To Do Successful Business in Latin America
Author:           Lopez, Axel
ISBN: 13:978-1495414039
ISBN: 10:1495414035
Publisher:        American Business Links, Corp., www. 

Required Complementary Texts:

Each session with a case study will require extra reading besides a textbook chapter. The complementary case text list can be found at the course schedule. This will be announced in class, if as and when.

Supplementary Text/ Other:

Benjamin Keen and Keith Haynes. 2004 (7th Edition). A History of Latin America. Boston: Houghton Mifflin Co.
Bragues, George (2017). Money Markets and Democracy, Politically Skewed Financial Markets and How to Fix Them. Palgrave McMillan Publishers, Toronto ISBN 978-1-137-56940-0 (print): ISBN 978-1-137-56940 (eBook)
Charles W.L. Hill, Thomas McKaig, Global Business Today  - 4th edition, McGraw-Hill Ryerson Publishers, ISBN 1259024989, 2015
Wild, J. J., & Wild, K. L. (2016). International Business - The Challenges of Globalization 8th ed. Wisconsin: Pearson.
Bragues, George (2017). Cooperation and Excellence. Lexington Books, New York.


Suggested Export Related Websites,

Useful International Trade web sites


Current Events in the Region:

Students are encouraged to follow current events in the region as they will be assessed on their active participation to class discussions. The best sources in English are The Financial Times, The Economist, Latin American Weekly Report and Latin American Advisor. Current History also contains many articles on recent political and economic developments in the region. Most NGOs working in Latin America have websites with up-to-date information on the region. Global Exchange, for example, often provides translations of recent articles from Latin American dailies.

Course Schedule:

As the schedule below reflects, this course analyzes the contemporary political economy of Latin America from a business and investment perspective and looks at the political, social and cultural environments of doing business in the region. The course is divided into two sections. In the first section, we look at the economic reform process Latin America has undergone over the last two decades. After having reviewed the historical, corporatist relationship between business and government in the region, we will study the origins and consequences of the 1980s debt crisis, the adoption of stabilization plans and structural adjustment programmes, and the implementation of a variety of market-friendly economic policies, such as deregulation, privatization, trade liberalization and the elimination of state subsidies. In the second section we will explore the social, political and cultural environments of Latin America, using business cases to illustrate how to operate in those environments. Students will learn practical knowledge related to doing business in Latin America and develop analysis on business scenarios for selected countries in the region. The course will also pay attention to the structure and dynamics of the region’s trading blocs through the assignment of team projects.

Where possible the Professor has arranged for a topic related “Guest Speaker” in several classes. The Professor will also bring some client consulting reports for classroom study, from  his recent or current consulting  work in Suriname, Guyana, Uruguay and Bolivia, along with client reports from Central America.

Should you encounter difficulties  in opening one or more the links in chart below, please click here for updated links assistance or  contact  Prof for assistance. Links sometimes do changePlease note that there is a strict 0 tolerance policy in place whereby any and all late submitted papers will be void and graded as instant 0.




Overview of Contents


Optional Case Studies

Text Link for optional case studies


Sept. 10

The Emerging Latin American Region
- The Economic Turnaround

Overview of the Course

The Idea of Latin America

Brief Economic and Political Evolution

Robles: Chap.1

Case Study: Mexico -
Case Text: Black, Thomas (AUTHOR)
Cota, Isabella (AUTHOR)
A Tale of Two NAFTA Towns  Bloomberg Businessweek. 4/11/2016, Issue 4471, p12-13. 2p. 2
vid=21&sid=c1b114ce-e015-41e0-978d c1586b988c4f%40sessionmgr






Sept. 17

Economic Realignment and Regional  Polarization

Investment and Trade Officer of Peru Consultate General,  Toronto
Guest Speaker -   attendance required

Brazilian - Mexican clusters

Strategy in  A Polarized Latin America

Polarization of Foreign Direct Investment

Robles: Chap.2




Axel Lopez  Ch 1 What is Latin American Trade? p 1-23

Lopez -
Ch 2 Where Do You Start:Country Search&   Business Survey of Latin America p 25-38

Case Study: Peru
Case Text: Torres, D., & Jones, S. (2010). A changing scene: Comparing business cultures in Peru and the Netherlands. Global Business & Organizational Excellence, 29(4), 53-66.












Sept. 24

The Competitive Environment of Latin America

Doing Business in Latin America

The Ease of Doing Business

Natural Resource Competivity

The Structure of Competition in Latin America

Robles: Chap.3


Axel Lopez
Ch 3 Developing and Export Strategy for Latin America p 39-46

Case Study: Argentina
Can Latin America's Middle Classes Stay Afloat?
 Latin Trade (English). Mar/Apr2015, Vol. 23 Issue 2, p25-30. 5p.


Oct. 1

The Latin American Consumer Market

Reaching Latin American Consumers

Size of the Latin American Market

Drivers of Purchasing Power

Consumer Values in Emerging Latin America


Robles: Ch.  4

Ch. 5

Case Study: Chile
Case Text: Arroyo, F., & Edmunds, J. C. (2009). The Macro Dimensions of Chile's Export Dilemma. Global Economy Journal, 9(4), 1-16. doi:10.2202/1524-5861.1546


October  8 Thanksgiving Monday and this week is also the fall break


Oct. 15

Latin American Business Culture

Latin American Business Culture

and Management in Latin America


Business Structure in Pursuing Business in Latin America p. 47-60



Robles: Chap.6 & 7



Axel Lopez
Ch4 Business Structure in Pursuing Business in Latin America p 47-60

Case Study: Colombia:
Case Text: Rodie, Janet Bealer
A Promising Market
Textile World. May/Jun2014, Vol. 164 Issue 3, p24-27. 4p.


Oct. 22

Company Strategies for Firms Outside the Region

Company Strategies for Firms from Outside the Region


The Good, The Bad and The Ugly of Latin America


Possible Guest Speaker



Robles: Chap.8


Ch5 The Good, The Bad and The Ugly of Latin America p 63-65

Case Study: Brazil
Case Text: Sweig, J. E. (2010). A New Global Player. Foreign Affairs, 89(6), 173-184.





Oct. 29








Global Latinas and National Champions - The Case of LATAM Airlines Group Z

Comptetitiveness of Multilatinas and Global Latinas




Ch. 9 (not on test)

Our test will consist of Ch 1-8 of the Robles book IN ADDITION TO Ch 1-5 of the Lopez book




Nov. 5







Possible Guest Speaker


Case study discussions to be determined






What happens when the walls go up. By: SORENSEN, CHRIS, Maclean's, 00249262, 11/28/2016, Vol. 129, Issue 47

 MERCOSUR (Organization); EUROPEAN Union; International assistance; Foreign affairs; International Affairs; International Trade Financing; EXPORT & import trade; PARAGUAY
By: Cano, Víctor Enciso; Quero, Manuela Castillo; De Haro Giménez, Tomás. Revista de la Facultad de Ciencias Agrarias. 2017, Vol. 49 Issue 2, p289-302. 14p.


Nov. 12

 Entrepreneurship in Latin America

Attitudes toward Entrepreneurship

Heterogeneity in Entrepreneurial Ventures

Latin American Entrepreneurs and Technology Entrepreneurship

Social Entrepreneurship in Latin America

Robles: Chap.10


Axel Lopez
Chapter 6 Pricing and Terms of Sale p 67-75

Case Study: Andean Community
Case Text: Stanley, L. and the Working Group on Development and Environment in the Americas. (2008). Natural Resources & Foreign Investors: A tale of three Andean countries. Discussion Paper Number 16. 24p.



Nov. 19

Challenges for the Future of Business in Latin America

Natural Resources and Sustainability

 Corruption and Transparency

Income Inequality and Poverty

 Corporate Social Responsibility

Robles: Chap.11


Axel Lopez
Ch 7 How to Import and Sell in the United States of America p 77-93

Case Study: DR-CAFTA
Case Text: Frutos, D., Teekasap, P., Samii, M. (2011). CAFTA-DR Effects on FDI Inflows, Growth, and Distribution of the Workforce in Costa Rica: A System Dynamics Approach. The International Trade Journal, Volume 25, No. 3, July–August 2011.


Nov. 26

work on major group project

Group  Business Report
Delivery - electronic only - not paper. Also Final Take Home Exam topics will be released

Please note that individual take-home exam is due electronically before 12 noon on Saturday, December 8, 2018

The classes will be usually divided into three parts: a Discussion, a Class on Latin America and a Country/Region Case Study sections. Each part will cover the week’s required readings and may also include discussion of relevant news events as they occur. Students should feel free to raise any questions they might have on the readings during this section. Unless otherwise noted, all the readings cited in this syllabus are subject to examination.
To enhance class discussions of contemporary issues, students should make it a habit to follow current events in Latin America through the use of news sources (some of which are recommended below). In addition, the instructor may occasionally recommend supplementary material.

Evaluation and Due dates
- Mid-term October 29 (20%). The test will consist of a total of 40 questions - MC & TF
- Team Business Reports December 3, 2018 before 12 noon (40%)
- Quizzes – October 1 (10%) and November 5 (10%)
- Final Exam –To be defined by the University within the Exam Period (December  7 - 16) (20%)  McKaig's Individual take home exam is due electronically by 12 noon on Saturday, December 8. Early papers are welcome.
NOTE: All exams are 2 hours in length and will be scheduled by Registrarial Services and available online at

Team Project
Students will be required to develop an export feasibility analysis of exporting a "Made in Canada" product from a selected industry (to be discussed by group with Professor) to one Latin American country. It must neither be maple syrup, nor wood, nor wine.The product and destination country  MUST BE DISCUSSED WITH THE PROF.  Setting up a Tim Horton's for example is not within the spirit of this product exporting project. Your country  has to be either a Spanish or Portuguese or French, or Dutch or English  speaking country within either Central America, the Caribbean or South America. The market feasibility (export)  project is a group endeavour. Student groups will: evaluate the innovative characteristics of the service (product); analyse STEP constraints (Social Technological Economic Political); identify business opportunities and threats in the market place; develop an export proposal (within the paper); and, provide final recommendation to a potential client as to how to get that product into the destination market. You are not required to get the product onto the shelves of a store in your export destination country. Instead, you must simply export your product from Canada (and all that this entails) and get it  through customs in the destination country. The final report will provide students with the opportunity to mesh course content with project work. This project  report is to be a minimum of 20 pages, double space, 12 font. This 20 page length requirement does not include appendices, cover page and table of contents.  Email submission only – Print copies NOT accepted.

NOTE: The University of Guelph-Humber Undergraduate Calendar states:
“Students need to remain aware that instructors have access to and the right to use electronic and other means of detection”
Accordingly, instructors may decide to use originality checking services, such as, to ensure that submitted work conforms with the university’s Academic Misconduct policy. Students will be notified of such a requirement in advance by the instructor. More information on Academic Misconduct is included below in this outline.

Drop Box Policy

If late submissions are permitted by the late policy of this course outline, such assignments submitted after the due date must be electronically date stamped and placed in the secure assignment drop box, located on the second floor in the Learning Commons.

Important University of Guelph-Humber Policies

Academic Integrity / Academic Honesty

At the University of Guelph-Humber, students, faculty and staff are establishing the foundations of a new tradition in education.  As individuals within this community, we all benefit when we strive for the highest achievable standards of excellence in our academic and applied work.  In reflection, all members of the University have the obligation to maintain the highest standards of academic honesty. It is the responsibility of members of faculty and staff to follow acceptable standards of academic conduct and to foster it in others, and of students to be mindful of and abide by such standards.

The University takes a serious view of academic misconduct and will penalize students, faculty and staff who are found guilty of offences associated with academic dishonesty, misrepresentation of personal performance, restrictions of equal opportunities for access to scholarly resources, and damage to the integrity of scholarly exchanges.

University of Guelph-Humber students are responsible for familiarizing themselves with and abiding by the University’s policy on student academic misconduct regardless of their location of study. Faculty, staff and students have the responsibility to create an environment that discourages misconduct. Students are encouraged to review the policy in the 2018 - 2019 Guelph Humber calendar at  at:

Grading Procedures

Feedback to students on work completed or in progress is an integral part of teaching and learning in that it allows students to measure their understanding of material and their progress toward achieving learning objectives.  Feedback often goes beyond grading and should be an indication of the standard a student has achieved and should to include comments on the particular strengths and weaknesses of a student’s performance.  While the nature and frequency of such feedback will vary with the course, the University of Guelph-Humber is committed to providing students with appropriate and timely feedback on their work.  Faculty members are urged to provide meaningful feedback (approximately 20% of the total course evaluation is the standard), prior to the 40th class day. This is the last day that students are permitted to drop classes without incurring any academic penalties.

In research and independent study courses, instructors must provide students with a realistic idea of their performance by discussing progress directly with the student and, if necessary, identify specific areas for improvement. This may include the assessment of a research plan, literature review, annotated bibliography, oral presentation or other assessment tools.

Missed Final Exams / Deferred Privileges

When students do not write a required final examination, complete a final assignment, or complete a work term report prior to the last class date, they must request Academic Consideration to be considered for a deferred privilege.  When granted, a deferred privilege allows a student the opportunity to complete the final course requirements after the end of the semester, but during established timelines.

Please note that faculty members do not grant deferred privileges.  Faculty can only grant academic consideration for work that is due during the semester and cannot grant extensions beyond their deadline for submission of final grades.

The nature of the deferred privilege may take the form of either a deferred condition or a deferred examination.  The Admissions and Academic Review Sub-Committee grants deferred privileges on the basis of medical, psychological or compassionate consideration. Please see your Admission and Program advisor for details.

Accommodation Procedures

Where appropriate, students will inform individual instructors of their disabilities and academic accommodations required, by distributing the "SSD Memo to Faculty".

When students require test accommodations, they will:

·         Remind instructors at least one week in advance of each test or as soon as possible, that they require test accommodations

·         Book the test date and time in the SSD office or make the appropriate arrangements to write in the Test Centre at least one week in advance of each test, or as soon as possible.

Students with special needs are accommodated through Humber ITAL Services for Students with Disabilities.
Students are encouraged to review the policy in the 2018-2019 Academic Calendar at:

It is the student’s responsibility to be familiar with the University’s policies and Academic Regulations.  These policies can be found at:


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